Avril Lavigne has come out to defend her “Hello Kitty” video, in the most Avril way ever.
Self-infantalization has always been a mainstay of Avril Lavigne’s personal brand, but as she starts creeping towards 30 she’s decided to take a page from Gwen Stefani’s book and insert herself in a culture that absolutely reveres that sort of thing: hello, Japan.
After over a decade in the music industry, Lavigne has returned to work with Reid for ‘Avril Lavigne’, a grab bag of sounds from her familiar pop-punk anthems (see “Rock N Roll”), to EDM club-ready tracks (see “Hello Kitty”), to songs co-written by her new husband and Nickelback singer Chad Kroeger (see literally every track on Avril Lavigne).
Avril Lavigne’s new self-titled release hits stores on November 5th, but you can stream the entire album right now on iTunes.
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