It seemed like the world was waiting for Ed Sheeran’s Divide to drop, and now that it has, the reviews have been relentless.
So far the album has sold over 451,000 copies, and it’s number one on the charts. Divide also gives Ed his second straight Billboard 200 album and it also more than doubled the sales of his previous album, Multiply.
Even though on paper, Divide seems like a success, many critics feel like it was an epic fail on Ed’s part.
In fact, Pitchfork gave Divide a 2.8 out of 10 stars, and ripped the album to shreds in their review saying this:
Ed Sheeran sells trite innocence by the pound. He uses bland wisdom and unimaginative music to ponder the basic good and bad in people around him, without once looking inward.
As for the hit song, Shape Of You, Pitchfork had this to say.
“Although you can practically hear Rihanna’s laugh after being offered the tropical house concession “Shape of You,” the song generally fares fine until Sheeran, the seventh richest British musician under the age of 30, admits to his dating style: “You and me are thrifty so go all you can eat/Fill up your bag and I fill up a plate/We talk for hours and hours about the sweet and the sour.””
Have you heard the album? What do you think?
Are the critics being harsh or is the album really that bad?