Joe Jonas, frontman for DNCE, is joining the ranks of underwear model with his new assignment for the Guess Spring ’17 line.
Today, Joe took to his Instagram account to post several photos of himself modeling the brand’s new line of underwear, which according to Billboard is dubbed the Hero line. The underwear is set to officially debut next month.
In a press release, Joe said, “It feels great to be chosen by Paul Marciano (Chief Creative Officer & Executive Chairman) as the male global ambassador for the new GUESS Underwear campaign with a focus on the GUESS man. I am excited to be part of this amazing experience and to be able to represent the brand’s image.”
ET Online is giving a look at the entire shoot, including Joe’s partner in undergarments, model Charlotte McKinney.