Bullies, mean girls and the horrors of adolescence: these are the subjects of “Heroes,” the first short film created for Pepsi’s Beats of the Beautiful Game album.
It’s a collection of music somehow related to football — European football, that is — although this particular rendering for Janelle Monáe’s excellent cover of the Davie Bowie classic doesn’t directly deal with the sport, but a soccer ball does make an appearance.
The video, directed by the Young Astronauts (who are thus far most known for their work on a few Cody Simpson and Ariana Grande videos), is steeped in the color and styling of a Wes Anderson movie, to a point. It’s more of a nod than a full on copy, but that otherworldliness and washed-out color sets the story not quite in the present. That is basically the only thing keeping this from being a PSA.
There are also overt nods to the old ABC Afterschool Specials that are rather trite, but things get interesting when Janelle Monáe shows up as a comic book hero to inspire them all. It’s a novel approach to inserting a start who is unavailable for the video shoot.