Lady Gaga SXSW Keynote: After Doritos Sponsorship, Artists Shouldn’t Sell Out, but ‘Sell In’

By Shannon Carlin

Lady Gaga is a woman torn. She likes the power of being a pop star who can affect change in those around her, but does not care for all the corporate politics. Unless, of course, those same corporations can help her spread her message, then she’ll make an exception.

As a follow-up to her vomit-inducing performance at South By Southwest last night (March 13), Gaga sat down with Fuse’s John Norris for the festival’s keynote speech to talk about what it’s like being a major pop star and why in her heart she’ll always be that young struggling musician trying to navigate the New York City bar scene.

During the chat she also revealed a few bits of news. She’ll be releasing a new unspecified video next Saturday (March 22) and she’ll also unveil the custom stage built for her upcoming ARTPOP Ball, which kicks off on May 4 in Ft. Lauderdale, FL, sometime next week. She also said there is a part two to ARTPOP, but she has no plans to release it any time soon. “It’s just fun to have records that me and my friends listen to that we don’t care about what anyone else thinks,” she said.

But the interview was really a vehicle for Gaga to express her differing views on music and commerce and how corporate sponsors fit into the mix. And sometimes how vomit can unite the two.

When asked why she invited renowned “vomit painter” Millie Brown to come puke up Mountain Dew on her while she played the ARTPOP track “Swine” last night, Gaga said she wanted to see what it could lead to, referencing other visionaries whose weird instincts eventually lead to greatness.

“Martin Luther King thought he could start a revolution without violence. Andy Warhol turned soup cans into art,” she explained. “Sometimes things that are really strange, really wrong, can change the world.”

“Not saying vomit will change the world,” she said smiling. “But the idea, that moment where it’s truly what we wanted to create and do to gain respect as artists, is enough to be worth it.”

Read more of what Gaga said during her SXSW keynote speech on


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