Unhappy with the current lyrical state of hip-hop? So is an ad agency out of Los Angeles called Amusement Park Entertainment.
The company created a very NSFW video in which several school-aged children recite some of the most explicit lyrics from rap songs that include A$AP Rocky’s “F****** Problem,” Rick Ross’ “Hold Me Back,” 2 Chainz’s “Birthday Song,” Lil Wayne’s “B*****s Love Me,” Meek Mill’s “Levels,” and, perhaps most disturbingly, Ross’ verse on Rocko’s “U.O.E.N.O.,” which includes him rapping about slipping a girl a “Molly.” The verse, which was later removed by Rocko, was criticized for glorifying rape and led Reebok to drop him as a brand spokesman.
The agency — whose website states they’ve worked with Nike, Pepsi and Gatorade — put a statement in the comments below the video to explain their intent. They insist it’s not meant to be a call for cleaner hip hop lyrics, a watering-down of the genre or a statement of condemnation. Instead, they are asking for more “balanced honest” lyrics from what they refer to as “some of my favorite rappers.”