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Justin Bieber ‘Heartbreaker’ Single Teased In Fragrance Ad

He’s been teasing it on Twitter for days and finally Justin Bieber gave the world a teaser of his latest single, “Heartbreaker.” The catch? It’s in the newly launched ad for his latest fragrance, The Key.

The 30-second snippet of the song reveals a listen to the dark R&B tones of the song but very few lyrics are revealed — in fact, Bieber only murmurs the words “heartbreaker” for the duration.

Bieber released the single’s artwork on Instagram on July 3 — a ripped-up pink heart, with cupid taking his aim at it from the upper left corner. How appropriate.

Read more about Justin Bieber on Radio.com.

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