Ellie Goulding ‘Burn’ Video Gets An Instagram Touch

Instagram introduced video to their photo service, so how long until there’s a music video option? Ellie Goulding isn’t waiting to see. Her latest video, for her new single “Burn,” integrates a full four minutes of golden hour into the footage — the type most of us can only get if we slap Instagram’s Valencia filter over our images.

Director Mike Sharpe (Cher Lloyd, Depeche Mode) obviously didn’t use that actual filter, but anyone familiar with Goulding’s past video work knows she likes a touch of the ethereal, so┬áhe’s clearly just giving her a look that fits her brand.

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