Mountain Dew dropped Lil Wayne as a spokesperson but the controversy surrounding his lewd lyrical reference to Emmett Till has yet to die down. Rev. Al Sharpton organized a meeting between Emmett Till’s family and officials from Mountain Dew’s parent company PepsiCo, on Wednesday (May 8).
Following the meeting, Rev. Sharpton released a statement with an upbeat tone:
“PepsiCo apologized to the family again and they accepted while agreeing with me that this is a “teachable moment” and we must work with younger hip-hop artists so they know their civil rights history and become more engaged in the community.”
The offending lyrics (I’ll beat the p**** up like Emmett Till”) struck a chord with the Till family. Till was a black boy beaten to death in 1955 for allegedly whistling at a white woman.
“When you speak lyrics like, ‘beat that p—y up like Emmett Till,’ not only are you destroying the preservation and legacy of Emmett Till’s memory and name, but the impact of his murder in black history, along with degradation of women,” wrote Airickca Gordon-Taylor, Executive Director of the Mamie Till Mobley Memorial Fund.
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