After public outcry over Rick Ross‘ lyrics critics say glorify rape, Reebok has dropped Ross as a spokesperson. The news comes a week after activist group UltraViolet held a protest outside Reebok’s flagship store in New York City.
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” Reebok said in a statement, according to Billboard. “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”
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