Yesterday in Los Angeles at the Premiere Fragrance Installation, Maroon 5 frontman, The Voice mentor and occasional actor Adam Levine took his first steps into a new field with the launch of his very own celebrity fragrance line.
The fragrance, which comes for both men and women, is housed in a microphone-shaped bottle and simply called Adam Levine.
Speaking with WWD, Levine said, “I didn’t want it to be another bulls–t celebrity fragrance that I was hocking, that I didn’t believe in. At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes.”
“I wanted to do something understated and elegant,” Levine went on to say. “Something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to. I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.”
The fragrance will arrive in Macy’s stores later this month.