Burger King Delivering Food??
The executives for the Burger King franchise offer delivery service at their restaurants in other countries like Brazil, Turkey and Peru. And now they wanna try it here in the states?!
According to Delish.com:
Is there a reason you can’t drive or walk to a Burger King to get your fast food fix? That may no longer be a problem. Burger King is considering adding delivery options to U.S. outposts of the fast-food chain.
According to Nation’s Restaurant News, Burger King Corp. already has delivery services in other countries — such as Brazil, Columbia, Mexico, Peru, and Turkey — for years. Now they will test the service in the U.S. to find out if patrons will order their burgers and fries like they often order their pizzas.
Burger King will test delivery at 16 Washington, D.C., BK locations in January, said Burger King spokeswoman Kristen Hauser. The delivery menu mirrors the in-restaurant menu except for breakfast items, fountain drinks, and shakes.
So what will a BK delivery cost you? Customers must order a minimum of $8 to $10 worth of Burger King eats and will be charged an additional $2 delivery fee. For people ordering in a group — perhaps from the office or a family that wants to order in for dinner — that won’t be a problem. But the minimum charge could force individual customers to order more food, taking a meal that would normally be less than $5 to a whopping (pun intended) $12, not including tip.
The article points out that if Burger King decides to increase the scope of the delivery service it will be the first fast-food burger chain in the U.S. to deliver nationwide. What does this mean for the future of other drive-through chains? While McDonald’s offers delivery in certain Manhattan outposts, a spokeswoman stated that they are not currently planning to try it elsewhere. Although other chains may not have immediate plans to deliver, if Burger King does eventually offer nationwide delivery, it’s possible that other quick-service burger joints might choose to do the same for the sake of competition.
For the Washington D.C. test, customers will order by phone or online at http://www.bkdelivers.com. The participating locations will deliver to addresses within 10 minutes of the test outposts.
What do you think: Could Burger King’s possible expansion into delivery change the nature of fast food in America?
I hope they really have success with this program here in the states! Too many times I’m at work starving with no way get food, and I would love to have some food delivered from Burger King.
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