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After a day of high and lows, it was time to see what the Comic-Con night life had to offer. According to my schedule I had two gatherings to attend, both occurring at the same time. The first was Disney’s “Comics & Cocktails” party, the second, a launch party for the “Smeaker,” Kevin Smith’s latest collaboration, and first foray into footwear, with etnies. For the first time since I began setting-up my Comic-Con strategy I realized the interesting juxtaposition of Disney and Kevin Smith on the same night.
Comics & Cocktails (Hosted by Disney)
[pullquote quote=”The Disney Comics App offers a new, director-style reading experience.”]Having made my way to the Andaz Hotel and rocketing to the rooftop alone in an elevator I was greeted by the smiling ladies of Disney’s PR company and the promise of a beautiful Disney collectors book upon my exit as a parting gift. The drink special (of course) was the “Comics Cosmo” and I noted the half-dozen belly-bars a-top each one lay an iPad 2 displaying the new Disney Comics App for iPad, iPhone and iPod touch.
Showing my interest, I received a personal demonstration of the app and it’s capabilities. The Disney Comics App offers a new, director-style reading experience; readers can choose portrait or landscape mode, automatic or manual smart paneling, and can view double spreads. It also enables readers to preview comics before making a purchase, share their stories with Facebook friends, and save all content to their device for offline reading. An added feature lets readers receive automatic updates when stories relating to a favorite Disney character become available.
So who is this for? According to Disney Comics’ Marketing Manager the app is intended to reach an audience who long ago stopped buying Disney Comics, but not because they’d lost interest – the medium just didn’t suit their lifestyle any more. Hopefully by taking the water to the horse, old fan favorites will find a new means of accessibility.
The company also hopes that a new, younger audience will be found in the process of broadening their brand into tablet-based technology. If you love the idea, but use a different platform – fear not! Disney Comics are already in the process of branching into Anderoid-based applications.
The launch collection includes more than 50 comics for readers of all ages and features Disney classic characters like Donald Duck; Disney-Pixar stories featuring Toy Story’s Buzz and Woody; Disney Channel-inspired content including High School Musical; and feature film-based comics based on Tron: Legacy and Tangled. Disney Publishing will release two new titles each week following the launch.
Okay, now what’s all this fuss about Kevin Smith and his shoes?