A Soap Opera, Soap Opera!!
A Soap Opera soap opera with housewives all over the country fuming over ABC’s announcement weeks ago of the canceling of “All my children” and “One life to live”. They have gone so far as to form a resistance against the shows advertisers!
My exclusive sources reports to us the story like this:
And Now . . . Soap Opera Fans Want Hershey to Pull Its Ads from ABC Unless They Un-Cancel “All My Children” and “One Life to Live”:
Earlier this week, Hoover, the vacuum company, announced they’d be pulling their commercials from ABC . . . because an executive’s wife is a fan of “All My Children” and “One Life to Live”, the two soap operas ABC is canceling.
And now, soap opera fans are asking other advertisers to do the same thing.
First, there’s Hershey, the chocolate company. (–And if there’s one thing housewives like even MORE than soap operas and vacuums . . . it’s chocolate.)
The soap nut who’s organizing this movement is a woman named Cheryl King. Immediately after hearing that “One Life to Live” was being canceled, she sprang into action. She hit up Facebook, and began assembling an army of unhappy soap fans.
Together, they’re threatening to “boycott, picket, call and email ABC and its advertisers” in an effort to strong-arm the network into un-canceling the shows.
One of the first companies they targeted was Hershey. Supposedly, they’ve been slamming Hershey with demands to have it yank its ads from ABC. But at least for now, Hershey doesn’t seem to be biting.
When contacted, a spokesman for Hershey said that while they, quote, “take consumer response seriously . . . [he doesn’t] have any information to share on consumer contacts” at this time.
But a soap freak named Deanna Uranga is confident that Hershey will see the light. She says, quote, “We are the people that buy Hershey. So they need to show us that they value us.”
She adds, quote, “We are moms and grandmoms and the people making the Easter basket.” (–That’s a timely chocolate reference that shows these women are going for the JUGULAR!)
These fanatics have started a Facebook page called Rally for AMC and OLTL . . . and in addition to Hershey, they’re targeting L’Oreal cosmetics and Excedrin.
There’s no word whether those companies would pull their ads, but the makers of Excedrin did release this potentially ill-advised statement: “[We’re] aware of consumer feedback regarding advertising support for Excedrin on ABC.
“We’ve told our fans who’ve posted their frustration on our Facebook page that we’re sorry to hear that the cancellation of two of the longest running shows on ABC Daytime has caused them a headache!”
2 Soap Opera’s and Opra going away in the same year? OMG!! There are gonna be some very sad women, and a few men over this whole thing.