MTV’s first ever OMA (Online Music Awards) has been announced, with a complete list of new categories that will not be used in any other awards show. There are even chances for non-celebrities to win awards as well.
According to my secret sources:
MTV has announced the nominees for their first “O Music Awards”, which will celebrate ONLINE music and culture. (–Online is the “O” in the OMAs.)
The categories include things like: “Must Follow Artist on Twitter”, “Best Music Hashtag Meme”, “Fan Army FTW”, “Best NSFW Music Video”, “Best Innovative Music Video” and “Best Fan Forum”.
(–The categories do require a little knowledge of modern Internet lingo. For the ones above, NSFW is “Not Safe for Work”, FTW is “For the Win” . . .)
(–And a “meme”, which rhymes with “cream”, is basically any phrase that becomes common Internet slang through repetition. An example of a recent hashtag meme would be “#winning.”)
For the more conventional categories: [lastfm link_type=”artist_info”]Arcade Fire[/lastfm], [lastfm link_type=”artist_info”]Robyn[/lastfm], and [lastfm link_type=”artist_info”]OK Go[/lastfm] are among the artists up for Best Innovative Music Video . . . and Radiohead, [lastfm link_type=”artist_info”]Kanye West [/lastfm]and [lastfm link_type=”artist_info”]Lady Gaga[/lastfm] are among the nominees for Best Innovative Artist.
The nominees for “Fan Army FTW” include: [lastfm link_type=”artist_info”]Justin Bieber’s [/lastfm]Beliebers, [lastfm link_type=”artist_info”]Lady Gaga’s [/lastfm]Little Monsters, [lastfm link_type=”artist_info”]Taylor Swift’s[/lastfm] Taylor Gang, [lastfm link_type=”artist_info”]Adam Lambert’s [/lastfm]Glamberts, and the [lastfm link_type=”artist_info”]Rihanna[/lastfm] Navy.
You can check out all the nominees at OMusicAwards.tumblr.com. (–And if you’re really into this nonsense, you can follow the OMA Twitter account for updates. The handle is @MTVOMA.)
The winners will be determined by fan votes. Voting is supposed to begin SOON, but as of last night it still hadn’t started. The winners will be announced during a live WEBCAST at OMusicAwards.com on April 28th.
This is another great brainstorm idea MTV has come up with to keep up with the increasing internet usage of all its viewers. Now at least local and national artists who make a huge impact online can be recognized.
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