Whoever thought they could write off [lastfm]Soulja Boy[/lastfm] as a one-hit-wonder after 2007’s “Crank That” will have to reevaluate their sentiments now that The DeAndre Way has been released. Once a left field rap novelty, [lastfm]Soulja Boy[/lastfm] has proved that he’s capable of staying on top of the game, and capable of producing more of the off kilter hip hop singles that made him famous.
On The DeAndre Way, the best tracks are those that, like “Crank That”, are spacious and simple. “Pretty Boy Swag” confidently rides on a beat that features all of three keyboard notes, and it works because it oozes with [lastfm]Soulja Boy[/lastfm]’s iconic halting delivery style. “First Day of School” is an ode to Soulja’s style on what is, for most kids, the most nervous time of year.
With the music industry thrown into complete disarray by internet file sharing, it is the rare artist that can burst onto the scene as a major breadwinner in the way the [lastfm]Soulja Boy[/lastfm] has. He has done so by establishing a strong musical identity on the basis of his unique style. Say what you will about his lyrical skills, but his songs are instantly recognizable. And when they drop at the club, everyone knows the dance.
Check out the video for “Pretty Boy Swag”: