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NASCAR On BET! Seriously?

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BET will air a show later this year with NASCAR called “Changing Lanes.”

“I wanted to see more opportunities created in NASCAR for people of color, especially on the competition side,” said Max Siegel, a former record executive turned stock car insider. “Changing Lanes,” is a docu-reality series expected to launch on BET in 2010. “Changing Lanes” will spotlight drivers in NASCAR’s “Drive for Diversity” program.

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